Chopping hand Guide

Project three is a remix project, and our team has four people. I am Lijun Jiang, Manyu Li, Xumeng Lang, Zhuowen Ye. We decided to create a set of exhibitions based on the main vision with the theme of consumption, and use the main vision to open our own online store.

In the initial online meeting, we browsed each other’s works and discussed possible future development directions.

After that, the division of labor was carried out. As Create Creator, Manyu’s role is Web Designer, Xumeng is responsible for marketing, and Zhuowen is responsible for Graphic design. But after communication, Zhuowen Ye feedback that there will be more pressure on graphic design. , so I (Lijun Jiang) is also responsible for the design of the main visual, and Zhuowen Ye is responsible for the output of the application part.

In the second meeting we discussed our audience and the central idea we needed to express in this project, and the communication effect we wanted to achieve. Including reminding people to recognize consumerism, and achieve the effect of alert and warning.

After that, we collected a lot of relevant data for consumption. For example, as shown in the two figures above, after the lockdown, online retail sales in the UK have continued to rise, while offline sales have continued to decline. In addition, consumers who use the Internet for consumption account for a large proportion, especially young people. Therefore, our target audience is the younger group, the middle class with sufficient spending power.

After the meeting, I presided over the meeting. The main purpose was to discuss the possibility of visual presentation. We discussed the form of Ice cream van, micro-exhibition and online store. In the end, we thought that the form of using online store was the most suitable for our theme. Because in order to reflect anti-consumerism, especially online consumption in the digital age.In the store, we don’t have to sell real products, we use our respective works (books) as guides, and the main products are some useless things or even garbage, in order to ironic consumerism under the Internet wave.

Personal outcomes

After that, we split up, and I was responsible for overall timing, visual creation, and overall control.

First I made a schedule and brief.

After confirming the plan, I need to hurry up and complete the visual design as soon as possible to ensure the time flexibility of other subsequent outputs.

First I put forward a few possible visual solutions for members to provide input and options during the meeting.

I encountered a lot of difficulties in the process of trying. At first, I was limited by online sales, and I couldn’t think beyond the concept of the network. After that I re-read many sources and books, and finally found the right source of inspiration.

In the process of consumption, it is easy for people to lose the ability to think independently, resulting in the phenomenon of following the trend, such as the trending brands that are popular in the world now. On the other hand, from the perspective of consumption, reciept and Barcode are elements that are very reminiscent of consumption, which is also worth taking advantage of.

Finally, after discussion at the meeting, we decided to use the name Chopping hand guide.

Chopping hand guide

Chopping hand in Chinese Called “Duo shou” is a Internet word. Often used to describe irrational consumption. It comes from a sentence on the Internet, “If I spend more money, I will chop my hands.”

For the design, I chose the FUTURA font, and the Chinese part used the Microsoft noto sans font, because FUTURA is loved by the majority of “trend brands”, and the Chinese chose a sans-serif font with similar font. Add the elements of Barcode to create.

After completing the logo, Zhuowen Ye and I designed the main visual. Zhuowen Ye is in charge of the illustration part, while other composition and arrangement, as well as the production of visual specifications, are done by me.

Personal Final Outcomes

In the end, my personal output includes meeting minutes, ideas, and coordination of group cooperation. In the process of working, I try to reduce the time for all members to meet together, and instead conduct personal talks, because I think that everyone is faced with Problems are different, and only one-on-one interviews can solve problems better, rather than discussing their own problems together and waste time. I am also responsible for the creation of the main visual. Therefore, in the process of further progress, I mainly control the work progress and development direction of the group. As long as we properly arrange the content of each work, there will be no conflicts in cooperation and confusion in time management.

Other outcomes

Refelct

In the Project 3 remix, my roles were Create director and graphic designer. After understanding the responsibilities of this role, I personally understand it to provide ideas, and it is a role similar to Leader.
In addition, in the first meeting, when assigning roles, after further communication, it was decided that I was also responsible for designing the main visual image. Because in the communication with Zhuowen Ye, he suggested that he may have some problems in Graphic Design, and I hope someone can help him with this part of the work. It is good to connect works with different styles to form a whole, so the requirements for graphic design will be relatively high, and the workload will be very large, so after deliberation, it is decided that I will be the Create director and make the main visual at the same time. Zhuowen Ye is responsible for the output part of other visions.
In the process of the project, I encountered a lot of problems, first of all, the visual aspect. In the beginning of the design, I have been thinking about what kind of visual system can connect the four-part works in series. After referring to many excellent works, and only the members’ Under the suggestion, I chose to use typographic design and simple illustrations. But I am not good at illustration, so after careful communication with Zhuowen Ye, I conveyed the idea of ​​illustration content to him, he is responsible for drawing the illustration, and I will make the overall layout design and visual system production.
In the process of serving as Create director, I also encountered many difficulties, the first being the time problem. Because our group has only four members, it was difficult to assign tasks, and some members had a very heavy workload. So after thinking about it, I decided to change the form of expression. The first is to develop peripheral products centered on the main vision, such as online stores. In this way, after I complete the core visual product, the time flexibility of other design outputs will be relatively large. On the other hand, as a leader, I can control the quality of the final output.
The second is the relationship within the group. Since the members pursue perfection, they will put forward their own opinions, which will lead to constant revision and redoing. So I need to play a role of the final word, able to resolve other members’ problems and end disagreements. Although it was a bit challenging, I was very satisfied with the final result. I won the top three votes in the voting session, and the relationship between the team members is harmonious now. I think my role as Create director and key visual designer is at least fairly qualified.

Final exhibition