Brief 02 ｜ User_Group
This project is a team project. The museum we investigated is the 【Science Museum 】in London. We need to upgrade and optimize the museum’s online website to attract more tourists.
PART 1
First, it is the part of preliminary research.
We believe that online museums and offline museums should be integrated. Therefore, we think that a field visit to the museum in London may be helpful to our investigation. Therefore, in this part, we combine the online survey and offline survey to compare them to find out what needs to be optimized and upgraded.
The figure on the right shows the jump process of the official website interface when we investigated the online museum official website.
The figure on the left shows the visual presentation of the number of tourists and other information according to the summary of last year’s Museum annual report given on the official website.
Summary of website pain points
In this part, we found some obvious problems on the official website of the museum, including but not limited to 【complex jump, unclear zoning, unclear key information, etc.】
Presentation of research board
In this part, we mainly focus on the information obtained by offline museums, and we extract the key information.
【1】According to the map of the museum, the exhibition hall on each floor of the museum is planned and positioned.
【2】Extraction and generalization of differences between online museums and offline Museums.
【3】 Answer board according to the staff of the Museum.
PART 2
In the second part, we use the user model to locate the problems to be solved again from the perspective of user psychology.
In this part, we made two personas to set up two roles, namely, mother and child.
And positioned their scene in the scene of seeking answers to questions in the online museum after visiting the offline Museum.
In this part, we draw the experience map of users’ psychology according to persona.
And summarize the problems they face according to the changes in their mood when they visit online and offline museums.
Solutions to web problems
This part mainly decomposes and solves the problems of the website.
Finally, according to all the research, we summarized the feasible ideas. And roughly planned the re layout of the museum’s online pages.
Group survey process chart and sketch display
PART 3
The third part is my personal research sketch in the project.
sketch
This team cooperation is a new experience for me. Being able to work together with the team members makes the progress of our project faster.
At the same time, because my undergraduate major is different from my current graduate major, I can better understand the steps involved in a complete project through this group project. These experiences are very useful for my personal projects in the future.
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