LUNA

When you look long into an abyss,the abyss looks into you.

Archives March 2022

Blog 04｜Reflect upon the interim show and outline

by luna Blog

The final exhibition was presented, and members of our group prepared for it for several days. It includes booking the rental equipment of the media store, printing posters, testing web pages, publishing ins, and arranging specific booths.

Process

-Equipment test

First of all, the equipment we want to rent ipad (for playing carousel web demo videos), computer (for showing the full web interface), projector and speakers (for playing the main video of the project). After making an appointment for rental, we tested these devices, and finally found that due to the old version, it could not support the effect we wanted to present. 

After changing the model and adjusting the position, the content of some groups was presented.

-Physical content preparation

We uploaded the posters to snowhite’s website for printing. For a series of six posters, we printed one A3 copy of each of the six posters. For the exhibition posters, we printed two copies of A2 size and cut them.


We were a group of six members, most of whom had e-books, no physical books. So we put the focus of the exhibition on the online display.

-Final display

In the final display part, we will display part of the interactive content on the ipad and computer. The colors of the overall project are based on the three primary colors of red, yellow and blue.

Other sections/Reflection

The Instagram part was not shown in the final work exhibition. This part is also the part of social marketing that we want to show.

In the exhibition section, I think our physical content is a bit low, which is not quite enough for a physical exhibition. Printing multiple copies of the posters and overlaying them as well as adjusting the brightness of the projector light might have made our overall content look more substantial.

Brief 03｜Amplify Remix

by luna Brief Sketch

BLINDSPOT

In brief 3, we will be divided into small groups where members of the group are assigned the same poem, and we will work as a whole unit to package and reintegrate everyone’s work. 

Online meeting + offline meeting

Division of work among members

We had about six meetings in total, and the specific division of labor among members was determined in offline meetings. The online meetings mainly helped us to assist in communication and to check the progress between members to avoid disconnected content or inconsistency in overall style.

communication process

During the preliminary discussion phase, we decided to promote and integrate our books in a form of online marketing. Since most of us have books that are online and do not have a physical book component, the online website build will be one of the main means of presenting our work. At the same time, we have determined that the media part of our work will be promoted by posting on YouTube and Ins.

We discussed and agreed on a theme idea for the group presentation: Blindspot.

The deeper meaning of colourblind is an act of discriminatory neglect. The neglect of racial equality, the neglect of injustice, the neglect of a range of situations and so on. It’s not that we don’t see it, but we choose not to see it subjectively.

Luna's personal work process

The part I was responsible for was mainly the typography/poster design of the web pages and the visualisation of the main visual effects.

Several changes were made in carrying out this section. Firstly, we wanted to make the main visual design of the page more black and white and grey. 

The site was then divided into a logo, a main video, an introduction to the members (which included a personal page jump) and a display of the members’ e-books.

- Layout Design 1
（Before the changes）

Members’ personal profiles

This is the section of the page where I designed the individual profiles of the six panel members, which was not used later on due to stylistic adjustments and the simplification of the overall layout of the site.

Book presentation screen（1）

We initially envisaged that in the members’ e-books section, the effect would be that each member’s work would be applied to different prototypes (including: TV, ipone, ipad, computer, etc.) and then, on entering the site, all the e-books in the frame would play automatically and when you clicked on a person’s content, it would be displayed enlarged.

This part of the presentation has been adjusted due to changes to the mood board and some deletions at a later stage.

Book presentation screen（2）

Another scheme was created in Adobe XD to show the members of the book. This one is much cleaner and, at the same time, is presented with a sliding fade effect.

Main video visual style attempt

The main video content section of the page is not my responsibility, it was just an attempt to style it because of the overall layout and colour palette in mind.

All of us interpreted images for each line or paragraph of the verse, so for the main video section we wanted to be able to stitch together images of different people within the same verse paragraph (for example, a clip depicting a sunset with six people having six different images, stitching the intercepts together) and to collide colour and black and white to create blocks of colour.

- Layout Design 2
（After the changes）​

 

The mood board reference is replaced with the three primary colours of red, yellow and blue, and the presentation of the colour effect is replaced.

 

After simplification, the website will contain a main video section, a personal e-book section, and a jump to our personal homepage.

Book presentation screen

This video shows the final presentation of each person’s book in the web page.

- Poster Design

I designed a series of six posters mainly using the design books of six people as elements to be extracted and then integrated.

poster 1-3

poster 4-6

The background images for each of the six posters were taken from the six images of our six team members. Each image is covered with a red, yellow and blue diffused light and is also treated with a hairy glass effect so that it appears to have a blurred texture.

 On top of this, a frame was used to transmit a small portion of the clarity behind. The idea is to convey the idea that what you see is not necessarily what you get, and not to deliberately blur the outline of things. 

The text is in 3D depth and the colours are black and white to create a strong contrast with the background image.

Display

- Website
Click here

This is a collection of experimental publications on the poem Colour Blind.

The world is colourful.

The landscape is beautiful or ugly,

adorable or horrid.

If you can see the world,

then you can see ME.

I

am as colourful as the world.

- Instagram
Click here
- Off-line exhibition
Process pictures

Reflection

This was a group project and I think the most difficult part of the collaboration was to agree on the ideas and how to present them. There were times when we agreed on a solution that we felt could be implemented, but when it came time to divide up the work and start moving forward, we found that it was impossible to do so, mostly because everyone had their own ideas and their own style based on the original unified view. There were six of us in the group, so it took us a long time to work together and try out a number of different options, and it was only after the presentation that we were able to really unify our style and overall layout.

In any case, I think that every member of the group is indispensable. We all chose our own areas of expertise during the division of labour and did our best to package and improve the whole content. Also, after the other members’ tasks were completed, the member with less tasks would go and help the member with more tasks to complete the progress, which I found invaluable.

Blog 03｜Thinking about the concept of artists in the 1980s

by luna Blog

Based on Danny’s Design Lab session on Monday, I wanted to explore 80s artist Neville Brody in Blog 3.

MACD class record

Summary

Firstly, in terms of early concepts, remix culture and conceptual dance were strongly intuitive experiences and Neville Brody’s work was influenced by punk rock, making posters for music colleges in London.

There is some early American primitive pop music originating from the use of ‘found’ cultural objects. Music and artistic expression came together in some form, and in his early studies he explored Dadaism and Pop Art, presenting many works of art in an ironic manner. David Gordon’s phrase ‘to connect is to create’ exemplifies Neville Brodie’s form of conceptual fusion.

Richard Hamilton’s collage Just what is it that makes today’s homes so different, so appealing? (1956)

Grand opening of the first Dada exhibition: International Dada Fair, Berlin, 5 June 1920. 

Notion of dance and St culture

Dialectical

Perhaps, in one respect：

He simply integrates out the views of others. There is not a completely new and complete point of view at this stage. This would be seen as a disguised plagiarism in the eyes of some holders of originalism. But I don’t think that uniformity and similarity of style means complete plagiarism, because there may be some essential differences in what they are trying to say, in the elements of the subject used.

Neville Brody Influenced – Human League 1984

And on the other hand：

I believe that his pre-concept, although combined with the comprehensive thinking of the European avant-garde movement, set the stage for his own artistic development later on.

In 1991, for example, Neville Brody and Jon Wadscroft created the FUSE project, an interactive magazine designed to challenge our current perceptions of print and visual language in an age of changing communication technologies and media. Neville Brodie’s concept also sets a new precedent with a new study of type that is simultaneously revolutionary, an innovative concept born from the fusion of many previous concepts.

FUSE-Neville Brody, Jon Wozencroft(1991)

It took design and typography into a new and unforeseen space. Its major impact on a revolutionary and experimental approach to the language of print still reverberates, and 20 years after its launch, the explorations undertaken by some of the industry’s best-known and most influential names are forward-looking and ahead of their time.

Conclusion

I believe that art has evolved by exploring how aesthetics relates to everyday life and has developed into a leading art form. And this form can be referenced because each stage of social development is different, so the art form becomes broad in which more branching possibilities can be explored and born.

In conclusion, I do not see the integration of other people’s ideas and artistic models as a form of copying, but rather as an attempt to enter the art world in a positive way.

Brief 02 | Publishing Forms

by luna Brief Sketch

In the brief 2 project, we need to make a visual publication based on the poems that are assigned. 

- RESAERCH

I was assigned the sixth poem: colour blind by lemn sissay. First of all, it is my research based on the poet’s life and the disease of color blindness itself. I put the contents of the draft together.

At the same time, according to the three parts of poetry, I analyze and color correspond the verbs and nouns of each poem, and summarize the poet’s emotion, as well as the changes of the rhythm and content of the poem.

Author background

Analysis of the verses of the first and second parts

Analysis of the verse in the third part

- SKETCH

Then there is the sketch part. In this part, I start from three aspects: the audience, the design method and the display method. I hope the audience can be color blind people and people without color blindness.

I concluded that in the eyes of color blind people, color will become indistinguishable, unable to determine color lightness and saturation. So I want to let people read this book in two ways.

sketch idea

The first: from a subjective point of view, black, white and gray pictures are the same, which can be any color you want.

The second:  analyzing the color blocks of things from an objective point of view.

My inspiration comes from zime blue, which is an episode of love death robots, a Netflix collection drama, which explains the concept of returning to itself and reducing complexity to simplicity. I thought that all colors would become black when mixed together, and that complex colors could be converted into three monochromes of black, white and gray.

This is a sample I made:

sample of idea

- Ebook development

Part 1

Based on the above ideas, I made a physical book.

The inner page of the first part of the color map mainly uses the extraction of photo color blocks, which extracts the changes of brightness and saturation of colors of the same color to overlap.

Because the verses of the first part can easily extract objective colors from the verses.

The main three parts of the book

First Part -01

First Part -02

First Part -03

Part 2

The color inner pages of the second part are mainly based on the subjective perception of the color of the scene, and are extracted from abstract lines and the feelings when reading the corresponding verses.

Second Part -01

Second Part -02

Second Part -02

Part 3

In the third part, I used a more general pattern and combination to show the scene depicted in the verse. As the layers progressed, the boundaries between colors and objects became more blurred.

Third Part -01

Third Part -02

Third Part -03

Third Part -04

- Physical book display

In the display part of the physical book, I bound the colored inner pages of the book with iron rings on the spine of the book, and the complete colored pages can only be seen in the gaps or by opening the iron ring binding.

Cover

By scanning the QR code on the book packaging, you can jump to the display of the e-book and the dynamic image of the visual effect.

The blue world in the eyes of children, through the hollow holes, you can see the colored pictures on the inside pages.

The inner page shows the blue in the eyes of people with different expressions, they are intertwined, and they see the world with their eyes.

Inner hiding color page

Back page

-Link to Blog 1 reference books

In this project, I connected my physical books with QR codes. In blog1, I read the book ‘Internet of Things’ which was very helpful for my book project. The two QR codes on the cover respectively show the electronic version of the visual book and the visual dynamic effect video made with mental canvas.

Link between visual books and codes

The connection between the QR code and the item

- Reflection

In this project, I explored various forms of books and learned about the combination of book content and electronic representation. I think there can be more attempts in terms of content understanding and more presentation forms.

Process 01

Process 02

In the discussion stage of workshop and finished product display, I saw many different ways of expression, which make the book more special and interesting

Workshop 01

Workshop 02

【Project1 XD Vision EBook】colour blind—Lemn Sissay

【Project1 Vision Book】colour blind—Lemn Sissay

Blog 02｜Publishing Forms

by luna Blog
Present

The one that stood out to me during Danny Aldred’s artist book talk on Tuesday was “The slapdown”. It’s interactive and sensory color palettes are interesting to me.

The responsibility for the preparation of this book is Damara Kaminecki, [drawing & concept], Jeremy Schmall, [text ; Sara Parkel, Mark Wagner, Amy Mees, & Cat Glennon, production].

The slapdown

The book is bound on a red iris linen bookcloth board with a black foil title printed on the upper board and the publisher’s name printed on the lower board. Boards arranged in flag book binding with letterpress printed Perma Dur concertina spine and 2 ply die cut museum board flags in the shape of arms and hands.

The title and imprint are printed on the outside of the accordion bar binding. Further text is printed on the front and back of 16 illustrations of arms and hands, which are mounted on accordion bars that form the spine of the book.

side of spine

book page opening and closing

The book does a fantastic job of sensory intercommunication, through the opening and closing of the kinetic paper arms, the sound of simulated clapping can be heard, and the words are combined and recombined in a crazy library of curses and curses. Both poetry and architecture evoke the dog-eat-dog tension and petty theft in a crowded urban setting.

It’s a clever combination of irony and functionality for readers to explore.

Feedback

The binding method of the banner book makes the pages overlap and contain more information, and the cut-and-paste pages can also be pieced together into a complete content.

A schematic diagram of the production of a disassembled banner book

Books bound in the same form are also the accordion book by Hedi Kyle, which can display logos with a single image, written text, or combine all logos into one large image.

Art Book—Janet Reynolds 

Brief 01｜Quantified Self

by luna Brief Sketch

For this project, I chose ‘boring places’ as the theme for my data statistics and final data visualization.

-RESEARCH​

Brain Map | Picture Record

First for boring things, I think about my room. After brainstorming, I chose the view from my window. Because I live in Erasmus Park, my window is next to my desk, facing a forest. So when I stay at home and do my homework, I get bored. But when I’m resting, I look through the window to see what’s outside.

The first part of my sketch is the view from the window, which I have been photographing since February. And persisted for about a week, shooting at the same location, but the weather outside the window, things and time will have subtle changes, so I recorded them to support the subsequent data visualization.

-DATA VISUALISATION

Idea development

First of all, there are a lot of trees in my windows that block most of the sun, and I find that the sun sets very early in the UK in winter, around 4pm. Usually, if I get up late in the morning, I can see the sunset almost seamlessly. So I made a clock watch to keep track of it.

Then as the weather changes, the view outside my window has a different color. I stitched together photos of the scenery outside the window, drawing different color blocks of the weather. I have come to the conclusion that the weather in the UK is variable with a large percentage of rainy days.

After that, in addition to the natural landscape, there are many small animals outside my window. (Sometimes there are people, which confuses me at times, because I can see my private interior completely through the glass.) Anyway, I think there may be more on this grass in front of my window food. I often see squirrels, pigeons, crows and pheasants coming for food, and I calculate the probability of finding them.

In the end, I think the reflections from the glass windows are amazing. Because outside the glass window is a completely spontaneous natural landscape, and my house is like a viewing platform. But at the same time, I’m not sure if I’m looking at the scenery outside, or if the critters outside are looking at me. This way you can see that the orange part in the middle is the light coming from my house so that I seem to be one with the outside scenery.

Anyway, my project was pulled from my rather boring homework and I’m trying to make this visualization fun.