Blog 03｜Thinking about the concept of artists in the 1980s

by luna Blog

Based on Danny’s Design Lab session on Monday, I wanted to explore 80s artist Neville Brody in Blog 3.

MACD class record

Summary

Firstly, in terms of early concepts, remix culture and conceptual dance were strongly intuitive experiences and Neville Brody’s work was influenced by punk rock, making posters for music colleges in London.

There is some early American primitive pop music originating from the use of ‘found’ cultural objects. Music and artistic expression came together in some form, and in his early studies he explored Dadaism and Pop Art, presenting many works of art in an ironic manner. David Gordon’s phrase ‘to connect is to create’ exemplifies Neville Brodie’s form of conceptual fusion.

Richard Hamilton’s collage Just what is it that makes today’s homes so different, so appealing? (1956)

Grand opening of the first Dada exhibition: International Dada Fair, Berlin, 5 June 1920. 

Notion of dance and St culture

Dialectical

Perhaps, in one respect：

He simply integrates out the views of others. There is not a completely new and complete point of view at this stage. This would be seen as a disguised plagiarism in the eyes of some holders of originalism. But I don’t think that uniformity and similarity of style means complete plagiarism, because there may be some essential differences in what they are trying to say, in the elements of the subject used.

Neville Brody Influenced – Human League 1984

And on the other hand：

I believe that his pre-concept, although combined with the comprehensive thinking of the European avant-garde movement, set the stage for his own artistic development later on.

In 1991, for example, Neville Brody and Jon Wadscroft created the FUSE project, an interactive magazine designed to challenge our current perceptions of print and visual language in an age of changing communication technologies and media. Neville Brodie’s concept also sets a new precedent with a new study of type that is simultaneously revolutionary, an innovative concept born from the fusion of many previous concepts.

FUSE-Neville Brody, Jon Wozencroft(1991)

It took design and typography into a new and unforeseen space. Its major impact on a revolutionary and experimental approach to the language of print still reverberates, and 20 years after its launch, the explorations undertaken by some of the industry’s best-known and most influential names are forward-looking and ahead of their time.

Conclusion

I believe that art has evolved by exploring how aesthetics relates to everyday life and has developed into a leading art form. And this form can be referenced because each stage of social development is different, so the art form becomes broad in which more branching possibilities can be explored and born.

In conclusion, I do not see the integration of other people’s ideas and artistic models as a form of copying, but rather as an attempt to enter the art world in a positive way.